Prepared exclusively for Dr. Michael Baptista & Claudia Majuri
Florida Surgical Physicians, P.A.
The Baptista Protocol: Digital Infrastructure & GEO Strategy
A strategic blueprint to capture the North Florida GLP-1 complication market, upgrade to Next.js edge infrastructure, and drive predictable, elective general surgery revenue—without changing your core brand identity.
Proof of Concept: You are currently viewing this proposal on our integrated Cloudflare Edge architecture. Notice the instant load speed. This is a live microcosm of your future infrastructure.
Section 1
Predictable Growth. Uncompromising Freedom.
Dr. Baptista and Claudia, you have built a practice that affords you a flexible, predictable schedule. The goal of this infrastructure is to protect that. Right now, local Med Spas are prescribing GLP-1s at record rates, but they lack the surgical capability to handle the inevitable side effects. We are establishing Florida Surgical Physicians as North Florida's premier Metabolic Rescue Pathway. By intercepting these patients during their initial AI searches, we convert them into predictable, daytime elective surgeries on your schedule—protecting your freedom and keeping you out of the ER at 3 AM.
Gallbladder (Cholelithiasis)
Capturing the surge of gallstones caused by rapid weight-loss bile sludge.
Acid Reflux (Gastroparesis)
Permanent surgical resolution (LINX/Fundoplication) for GLP-1 induced stomach paralysis.
Hernia Repair
Minimally invasive core reconstruction as visceral fat melts away.
Section 2
The Market Reality: Why This Triage Engine Will Succeed
Claudia, you correctly noted that a past chatbot failed to bring in bariatric patients. That is because bariatric surgery is a 6-month (at minimum) emotional journey. A GLP-1 complication is different: it is acute, physical pain. Patients in pain don't want to chat; they want a solution. Our AI Clinical Triage Agent qualifies their symptoms and drops ready-to-book surgical leads into your inbox. Here is the clinical data driving this incoming wave:
Estimated individuals in North Florida with serious, acute GLP-1 complications in the last 12 months
Perplexity AI Market Analysis, Feb 2026
Of Gastroparesis (stomach paralysis) for weight-loss patients on GLP-1s
JAMA, Oct 2023
Of Bowel Obstruction for patients on GLP-1 medications
JAMA, Oct 2023
Of acute symptomatic gallstones requiring rapid laparoscopic removal
Clinical Data
Section 3
Elevating the Concierge Brand
The Invisible Sleeve™
We are rebranding your Single Trocar technique. We don't just sell 'general surgery'; we sell a virtually scarless vanity advantage over hospital robotics.
The Concierge Access Standard
Weaponizing your greatest asset: True concierge surgical care. We market 'The only surgeon in Jacksonville who gives you his cell phone number' to justify premium self-pay rates.
The Metabolic Rescue Pathway
Positioning your practice as the definitive destination for post-weight-loss corrective surgeries.
Section 4
The Pentagon Protocol: Netflix-Grade Speed
Dr. Baptista, you asked about Cloudflare and Next.js. Here is why your current Duda website must be upgraded: To capture Generative AI search traffic (GEO/AEO) on ChatGPT, Gemini/Google AI/Grok/etc, bots must be able to read your site's code instantly. Your current "Duda" site physically blocks this. We are upgrading you to Next.js and Cloudflare.
Legacy Server (Current)
- ✕Data travels from a single distant server
- ✕Takes 3+ seconds to load
- ✕Google penalizes the speed, and AI cannot read the drag-and-drop code
Cloudflare Edge (New)
- Like Netflix, your site is copied to an "Edge Network" server physically located in Jacksonville
- It loads instantly
- We hard-code JSON-LD schema so AI bots rank you first
Section 5
The Partnership Structure
We are not doing a bloated "redesign." We are executing a high-speed infrastructure port to upgrade your engine while maintaining your exact, trusted brand identity.
Phase 1
Infrastructure Port
Days 1-21
- Port your exact brand identity to Next.js
- No risky redesigns
- Deploy Cloudflare Enterprise Edge Network
- Rewrite JSON-LD schema for AI bots
- Optimize Google Business Profile for General Surgery (Acid Reflux, Gallbladder Surgery/Cholecystectomy, Herniorrhaphy/Hernioplasty)
Phase 2
GEO Content Engine & Triage Bot
Ongoing
- 24/7 AI Voice Triage Agent deployment
- Secure Med-Spa Referral Portal
- Continuous Generative Engine Optimization (GEO)
- Custom clinical articles for ChatGPT, Perplexity, and Bing
- GLP-1 complication search traffic capture
"At roughly $5,000 - $8,000 per elective surgery, this entire system is highly profitable if the AI intercepts just ONE patient every 45 days that your old infrastructure would have lost to the ER."
Ready to Begin?
Authorize Phase 1 & Begin Infrastructure PortPrepared confidentially for Dr. Michael Baptista and Claudia Majuri / Florida Surgical Physicians, P.A., 2026.